Levis Jeans

Executive Summary Levis is facing an uncertain futurity on many fronts and new chief operating officer Phillip Marineau has a goon problem on his hands. He has been passed a business with cool it declining gross gross revenue and an eroding sh ar of its traditional market. The future financial conjure of the fellowship is in turmoil and the CEO is caught between having to shake off between cost and differation strategies. It is recommended that if Mr. Marineau fills to sustain the 25 and under crowd, the Levis social club will charter to embrace internet technology. Levis is underestimating the costs and challenges associated with technology coronation and its impact on its relationships with its retailers and suppliers. Levis will have to riding habit an aggressive effort to vamp its use of technology in efforts to capture the youth demographic. This write up will comprehend and analyze the problems Levis ar presently facing and view as recommendations in fu rther detail just about my suggestions to endow through for further future success. Problem Statement thither are many major problems that the company is facing. The most important regain the CEO is facing is lack of direction, or the inability to take in a segment and aggressively go after it. (Adults Vs Younger). in that location needs to be a clear vision of where the company wants to head.

It needs to cater to the adult niche or go full out for the younger generation and perhaps hear in on what is good today, an idea that made Levis a success years ago. The stand-still in vision has cau sed a trickle down effect of problems for th! e Levis company. These problems include: major recent re-hauls of financial standings with lenders, brand is on verge of break with company and trademarks as assets. Loss of traditional market share. sales are decreasing year to year. Brand is regarded as for the older generation Levis is distributed in retailers that are currently experiencing declines in sales (JC Penny, Zellers etc) .Distribution is bottlenecked...If you want to get a full essay, put in it on our website: BestEssayCheap.com

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